Monday, May 20, 2013

Using business credit cards: The do's and don'ts


By Jason Bushey

It's just a fact that many (if not most) American businesses run on credit. Business credit cards are the small business owner's main source of readily-available cash, plus they build up a company's credit while allowing business owners to earn rewards.

But just like individual consumer credit cards, there are some things you should and shouldn't do with your business rewards cards.

Do consider the rewards opportunities

Many business rewards cards offer bonus cash or points for purchases made in specific categories such as office supplies, Internet and phone services, and other office-oriented products. Another kind of business card rewards all purchases with a standard rate of points and miles for all purchases.

Depending on what your company spends the most on, it might be more fruitful to go with the card that rewards more for specific categories than the one that rewards all purchases the same, especially if you find that the majority of your expenses keep going to the same categories. But if not, make sure you're at least getting some kind of rewards from your business credit card.

Don't apply for a charge card if you're short on cash

There are essentially two categories of business cards - credit cards and charge cards. Business credit cards work identical to consumer credit cards, in which individuals are approved for a credit line and are given the opportunity to pay back some or all of their balance once a month. 

Charge cards are different in that they require the entire balance to be paid at the end of each billing cycle. So there’s no interest attached to these cards, but businesses are not given the option to pay back a fraction of their debt.

Charge cards are great for established businesses hoping to earn rewards for the purchases they plan on making anyway. But if your company is a start-up short on cash, a credit card with a real credit line is more than likely the way to go.

Do sign up for employee cards

Employee cards give your employees the opportunity to earn your company rewards while strictly limiting their spending. Employee credit cards organize expenses without the risk of one of your employees running up a tab on the road. Plus, many business credit cards offer bonus points for opening one or more employee cards, so there’s essentially no downside to opening even just one.

Don’t run up a huge tab on one card

Rather, spread your spending out over two or three business credit cards to make sure all of your debts are in good standing. The higher the debt attached to a card, the higher the minimum payment required each month. Keep your minimum payment low and your credit utilization ratio down (the amounts you owe in relation to your total available credit) by keeping multiple business cards open and in good standing.

These are some of the basics when it comes to what you should and shouldn’t do with your business credit cards. But like any form of credit, ultimately the concept is simple: Keep your debts low, make on-time monthly payments each and every month, and only open credit cards that you’re positive will be beneficial to you and your company.


About the author: This guest post was written by Jason Bushey. Jason writes about  credit cards and personal finance daily on Creditnet.com.

* Image license: Royalty and attribution free

Financial news: 05/20/2013

Bloomberg: Bernanke optimistic about potential to innovate
CNBC: Treasury suspended special securities sales
IRS: IRS to be closed for 5 days due to federal sequester
OQ: S&P 500 stochastics indicate buy at overbought levels"
CNN: Real estate prices already infalted in some areas
Fox: College only worth it sometimes per Secetary of Ed.
WS 24/7: GSK highest dividend stock in BRK-B/Buffet portfolio
Reuters: Early reduction  of quantitative easing possible
BI: Gen. X on track for bleakest retirement in generations
ZH: S&P 500 closed up 76.9% of time 05/01-05/17
BBC: Italians affected by austerity protest in thousands
AP: Japanese products to cost less due to ↓ in Yen value

Saturday, May 18, 2013

Six things to know when starting an online business

By Brent Mckiernen

The internet is a great place to start a new business, whether you're looking to build an E-commerce store, a content site or just broaden the reach of your current brick and mortar business. The advantages of doing business online include little overhead, low start-up costs, quick expansion, large audiences and easy outsourcing to name just a few.

The absolute most important thing when starting any business is to do your homework. The more you know about the market you're in, the more opportunities you will see with every aspect of your business. Not to mention, you'll be more cost efficient, profitable and your business will run smoother. When starting an online business or expanding a current one, here are six important things to consider. 

• Research your competition

Think about it, your competition has already done a whole lot of groundwork for you. What keywords are they targeting? Where are their inbound links coming from? Which web design company did they use? What manufacturer did they buy their product from? What are they selling? How is their blog setup? What features about their site do you like? What software or service are they using for their newsletter? You can track all of this information down. By doing this for several competing businesses you can acquire a lot of useful information, which will start you off with tons of confidence.

• Create an audience

Many online stores end up failing due to little or no sales. This is because they get no web traffic. So, the question is "how do you get traffic?" The simple answer is "by adding written content to your site - and lots of it." It can be articles about your products, blog posts or whatever else you want. As long as you're adding lots of high quality, engaging content to your site, you will attract visitors, primarily through search engines and social media. 
Go one step further with your audience and make your content keyword focused to attract maximum search engine traffic. You can achieve this by doing some research using the Google Adwords Keyword tool. If you already have five hundred people visiting your site everyday to read your content, it's going to be a lot easier to sell your merchandise. Don't make the mistake of simply throwing up a E-commerce site, letting it sit there and then wondering why you aren't getting any orders. Your best bet for creating quality content is to hire a few freelance writers (on sites like Elance) who know your subject and then paying them by the article.

• Find the best people and services to use

You should never settle when it comes to your business. If you can't afford the exact web development company you want to use, chances are you can find one that's just as good by doing more research. Talk to people, email them, read reviews, go on forums, read blog posts, do everything in your power to find out who is the best at doing what your looking for. By putting together the most skilled team of individuals, best companies and best services you'll wind up with a top notch website and a first-rate business that outperforms its competitors.

• Hire an experienced SEO


Many people starting online businesses know very little about SEO. To make matters worse there's tons of bad and outdated information about SEO floating around on the internet. This is why it's so crucial to hire a professional and experienced SEO. This however is not as easy as it sounds. There are tons of spammy, scammy SEO companies out there that do nothing more than blast low quality links at your site. This will only hurt your search engine rankings. Again, you'll need to talk to people, read reviews and do your homework before selecting an SEO. By ignoring search engine optimization you are doing yourself a great disservice. Making your site search engine friendly, along with adding quality inbound links, can have a huge impact on your profits

• Track your success

Whether it's a new SEO campaign, an advertising campaign, a change in ad placement or a new feature on your site, you need to find a way to track your success so you can find out what works and what doesn't. Tools like Google Analytics, Clicky and Open Web Analytics can track your success by recording many different statistics. Even if you don't want to handle this portion of your business yourself you should be kept up-to-date on this information so you can take the appropriate actions to optimize your revenue streams.

• Focus on quality and be patient


Remember, nothing is more important that the quality of your product or service; not stats, not SEO, not profits, not anything. The motto "Content is King" is not only true about the written content of your site, but every aspect of your business. If you provide something that is highly valuable and useful to your customers they will comeback and they will tell other people about you. Sometimes it can take a little longer than you want like to get your business off the ground, but whatever you do don't take cheap shortcuts to try to get there sooner. You'll only be hurting yourself (and your profits) in the long run. 

About the author: Brent Mckiernan is a San Diego native and the owner of the  McKiernan Insurance agency. His agency offers all types of insurance to both businesses and individuals, while providng the best service the industry has to offer.

* Image license: Royalty and attribution free

Friday, May 17, 2013

How senior management criminal arrests affect stock prices

By Christopher J. McCann

Stock prices are directly connected to consumer confidence in that company. The great depression, the financial crisis of 2008 were both strongly connected to the fact that consumer confidence in key businesses failed to provide what was expected, consumer confidence fell and the crisis began.

This is a very small reason for the stock crisis, but it is an important item to remember when learning how senior management criminal arrests affect stock prices. If senior management is arrested and this news gets out in the public, this can dramatically reduce that confidence level in the company and stock holders may want to sell fast, thinking that the company is in incapable hands. This has a domino effect for other stock holders.
3 failed senior management consumer confidence examples

$616 million dollar criminal inside trading mistake

Let's examine a few examples of exactly how this happened. Recently Michael S. Steinberg of SAC was implicated in the FBI's investigation of insider trading. Although implicated and freed on a $3 million bail, the court appearance lowers consumer confidence in the SAC. Just this month SAC paid $616 million to settle two civil insider trading actions. These criminal investigations are bad for businesses like SAC. Having the higher ups of a company like SAC implicated in criminal activities will dramatically change how people view the SAC and their business practices that can take a very long time to forgive and forget.

Richest man in Rusia scared off investers

In Russia, the head of the largest oil company, Yukos, was arrested in 2003. The arrest of the richest man in Russia was not only a shock to many, but let the consumer confidence and stock market of Russia into very turbulent waters. The arrest scared even the most confident investors and bankers to second guess where their money was. Mikhail B Khodorkovsky was charged with tax evasion, forgery and fraud. The arrest of this one man led to the stock dropping from 5-20% depending on which expert opinion you believe.

Jim Cramer of Mad Money was busted by the press

Looking at another prominent example of how confidence in a company can change the stock prices is the example of Jim Cramer. Cramer has been barred by CNBC from using his own personal funds to make picks and sell on his recommendations from the show Mad Money. As an editor at large for SmartMoney magazine, he was accused of using his articles for unethical gains by purchasing large amounts of stocks from the companies prior to making recommendations on buys and sells from his article.

Jim Cramer wasn't necessarily doing anything illegal, but you can see just how influential one person can be in the stock prices. When the owner or senior management in a large company makes these or any other potentially illegal or similar moves and gets caught, there is an immediate affect on the confidence and stock prices of the company that they represent.
The examples above from a hedge fund manager, the head of one of the largest businesses in the world and a celebrity type investor show the impact that anything from arrests, allegations and potential unethical behavior can have on stock prices for companies large and small and shows how senior management criminal arrests affect stock prices. These are just a few examples that have happened around the world.

Which is why senior management facing arrests charges, should hire a qualified criminal defense attorney to help defend your case before the arrest goes public.  As well as a professional reputation management consultant and PR firm to help defend your side of the story publicly before it can damage your companies stock prices.


About the author: Guest post by Christopher J McCann that in no way should be giving out stock trading advice. But he does know a thing or two about DUI criminal defense in OC with his two active legal blogs.

* Image license: Guest blogging community

Financial news: 05/17/2013

BI: Survey finds 90% of investors experience expensive loss
Reuters: Non-voting Fed offical calls for scaled back QE 
Fox: Google accused of misleading U.K. Parliament
Bloomberg: Home prices correlated to RE Producer Price Index
AP: Walmart Q1, '13 revenue & earnings data weak
PBS: Jane Austen understood game theory well per economist
ZH: ETF gold holdings ↓ 7% in Q1, '13, physical demand ↑
NYT: Bank lobbyists win easing of derviatives regulation
MW: Berkshire Hathaway credit rating downgraded to AA
BLS: Lower gas prices contributed to April CPI drop of .4%
CNBC: France now in recession with Q1, '13 GDP  ↓ .2%
BBC: In April, Eurozone inflation 1.2% & U.S. 1.2%
CNN: Japanese Q1, '13 GDP ↑ 3.5% under new leadership